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	<title>Deshanta&#039;s World</title>
	<link>http://www.deshanta.co.za</link>
	<description>A digital media mastermind must have a place for her thoughts, musings and insights to exist.</description>
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		<title>Getting Something for Nothing does not exist</title>
		<description><![CDATA[Netizens, let&#8217;s practice some cleverness and be aware of false promises! Okay. If you get a call from a Brendon or Brandon Mabasa who allegedly is a person working for Breakaway Communications, and he calls you on behalf of LVC (Lifestyle Vacation Club) from number 087 805 2350, please do not fall into the trap [...]]]></description>
		<link>http://www.deshanta.co.za/archives/getting-something-for-nothing-does-not-exist</link>
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		<title>SMM Fight Club Rule No.1</title>
		<description><![CDATA[Social Media Marketing can help promote your business goals, can be used to set up a loyal community and allow you an intimate level of engagement that you would not ordinarily get by just using digital media, but it will not automatically guarantee you sales. Relatively speaking, interest in products and services on social media [...]]]></description>
		<link>http://www.deshanta.co.za/archives/admin</link>
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		<title>Using Social Media for Personal Branding</title>
		<description><![CDATA[1. Have a Game plan. Create a plan of action that will help keep the focus and give direction to your social networking strategy. Think clearly on how you want to involve yourself on a social network. 2. Remember to set goals. A phased approach to the social media marketing of your personal brand is [...]]]></description>
		<link>http://www.deshanta.co.za/archives/using-social-media-for-personal-branding</link>
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		<title>Google+ is Openly Social for Everyone</title>
		<description><![CDATA[I have helped many of my clients make their way successfully onto Google&#8217;s social networking platform called Google+. For those of you who have not actively engaged on Google+, named a hugely popular Facebook competitor in the social networking world, please consider testing it out before you decide whether it would be beneficial for your [...]]]></description>
		<link>http://www.deshanta.co.za/archives/google-is-openly-social-for-everyone</link>
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		<title>Measuring Influence</title>
		<description><![CDATA[Klout and other influence indicators are the industry&#8217;s way of trying to find a meaningful way to explain and denote value from social media engagement. Of course if being able to measure one&#8217;s co-creation of value with your consumer base were that simple &#8211; we would all be ascribing to it, but all software sites [...]]]></description>
		<link>http://www.deshanta.co.za/archives/measuring-influence</link>
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