Using Social Media for Personal Branding

1. Have a Game plan.
Create a plan of action that will help keep the focus and give direction to your social networking strategy. Think clearly on how you want to involve yourself on a social network.

2. Remember to set goals.
A phased approach to the social media marketing of your personal brand is best because you are in it for the long haul and not just there to test the waters. Make every effort count.

3. Choose the right platform for YOU.
It’s no good being on every social network just because they’re popular because what if that platform is not going to aid your efforts in promoting your personal brand effectively? Social networkers who succeed in the social media game are those who know how to leverage and make the best use of the network through their activities on these channels, and they do it better than their competitors, which is why they stay top of mind.

4. Filter the information you share.
This applies to the choices you make in sharing information on social networks. It is hard to separate the person from the personal brand if you know what I mean so try to intersperse your professional voice with the personal voice too.

5. Be yourself and have fun!
You wouldn’t try to imitate someone else in life so do not attempt it on a social network. You will come across as insincere and phony so keep your communications simple, have fun interacting with others and stay true to you and your personal brand.