Measuring Influence

Klout and other influence indicators are the industry’s way of trying to find a meaningful way to explain and denote value from social media engagement.

Of course if being able to measure one’s co-creation of value with your consumer base were that simple – we would all be ascribing to it, but all software sites like Klout do is aggregate the “influence” you have based on an algorithm that they run through social networks.

The accuracy of such data is not analysed by a human who can make sense if it or at least delve into it with a critical eye. It is for this reason why I’m not sure how valuable one’s Klout Score is in the long-term, but for a start it helps people see the measure of their engagement in real-time, and allows them to effortlessly correlate their interactions with its measured impact that goes a long way in substantiating social media ROI.