Google+ is Openly Social for Everyone

I have helped many of my clients make their way successfully onto Google’s social networking platform called Google+. For those of you who have not actively engaged on Google+, named a hugely popular Facebook competitor in the social networking world, please consider testing it out before you decide whether it would be beneficial for your business brand to belong on an engagement network like Google+.

As of 21 September 2011, Google granted the public access to the platform thereby taking it out of its beta-testing stage and setting it on the path for more prominent global domination. An added benefit of utilizing products produced by a conglomerate like Google is that you also receive added value and benefits like the important and ‘not be taken lightly’ addition of ‘Google+ like button’ to Google AdWords.

In layman’s terms adding a +1 button to a Google Ad for search or display network advertising means that Google starts canvassing popularity among the billions of it users for its own social network, which will dominate the global social networking space in no time. It also means a dawn of a new era in search engine marketing where SEM and SMM will be closely meshed together for greater engagement and interactive purposes as opposed to merely the promotion and sales of products or services.

It is important to keep this in mind as a marketer of your brand online that though it does not mean the death of Facebook yet – it does mean that Google in less than 5 years, has found the biggest and largest loophole to not only compete with the billion Dollar money-making advertising model that Facebook has cleverly owned within it own secular network, but it has also taken openly taken social networking international on a scale that aids a much larger footprint of global domination than that of Facebook’s.

Google has now opened up what it once called “Open Social” (Google’s first attempt at a social networking site), now aptly known as ‘Google+’ to the world, and in doing so, has truly made social networking a global, less segregated experience.

In other words, you no longer need to belong to a closed-off network in order to be a networker or interact with people – all you now need is your global passport i.e. a Gmail account and you can now belong to the new way of networking – Open Social aka Google+.